1 – 7 August 2016
Breastfeeding: A key to
In September 2015, the world’s leaders committed to 17 goals aimed at ending poverty, protecting the planet and ensuring prosperity. Together, they form the
Sustainable Development Goals.
We all have a part to play in achieving these goals by 2030.
The World Breastfeeding Week 2016 theme is about how breastfeeding is a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other and care for the world we share.
We remain concerned about the time it’s taking for Kiwis to seek medical attention when experiencing symptoms suggestive of a heart attack. Early medical assessment can be the difference between life and death.
Last year, we ran a campaign with two aims: to raise awareness of the warning signs of a heart attack, and to help Kiwis understand the importance of seeking urgent medical help by calling 111. We’ll be running the same campaign this year and would love for you to get involved. This campaign highlights the need for urgency when seeking emergency care. Kiwis need to get help sooner when they’re experiencing symptoms of a heart attack. If you survive one event there is a high risk of having another. Almost 50% of all heart events happen in people who have known heart disease. To reduce delays in seeking medical attention, we recommend that all patients with known heart disease have an angina action plan, and that they understand the steps to take in case of emergency.
Our Heart Attack Awareness campaign will run for three weeks, starting on 10 July, and includes a TV commercial (similar to last year’s campaign), online video, social media material, and print resources. We have resources available to explain heart attack symptoms and how to respond. These include:
- Posters (available in A3 and A4, in English, Samoan, Tongan and Māori languages)
- Heart attack awareness pamphlet
- Emergency details wallet card with angina action plan
- Angina A5 flyer
- Living well after a heart attack A5 booklet
Internationally, World Smokefree Day is known as World No Tobacco Day, and is celebrated annually on 31 May.
World Smokefree Day is celebrated and delivered at a local level through the theme being applied to current initiatives and priorities. Regional teams provide a collaborative approach and touchpoints for anyone wanting to get involved.
The objectives of World Smokefree Day in New Zealand are:
- Raising awareness and contributing to the achievement of the Smokefree 2025 goal.
- Enabling better collaboration, planning and coordination of work within regions and across the country.
- Raising awareness of the smokefree kaupapa with the underlying objectives of reducing exposure to second-hand smoke and increasing quit attempts.
- Enabling continuity and consistency of messaging and creative within regions and across the country.
- Building on and complementing current work in tobacco control.
If you have any questions about World Smokefree Day, email: email@example.com.
The campaign launches on national media channels on 1 May
The Rheumatic Fever Awareness Campaign will run from 1 May to 31 August. The existing advertisements will be used across TV, radio, print and social media channels.
The main objective of the 2016 campaign remains the same as in previous campaigns – to continue to promote awareness of preventative messages focussing on sore throats.
The best protection from some serious infectious diseases
Immunisation is a way of preventing infectious diseases. Vaccinations are offered to babies, children and adults to protect against serious and preventable diseases.
Immunisation uses your body’s natural defence mechanism, the immune response, to build resistance to specific infections. If you have been immunised and you come into contact with that disease, your immune system will respond to prevent you developing the disease.
All vaccines approved for use in New Zealand have a good safety record and have ongoing safety monitoring. You can find out more at the University of Auckland Immunisation Advisory Centre website, or you can call 0800 IMMUNE to have your queries answered.